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Insights Measurement Specialist

Company: VirtualVocations
Location: Santa Barbara
Posted on: November 7, 2024

Job Description:

A company is looking for an Insights & Measurement Specialist in Advertising Sales.



Key Responsibilities

Collaborate with the Pre-Sales Insights Lead to provide audience and content insights for client engagements
Lead post-sales measurement studies to quantify campaign impact and create narratives of campaign success
Distill complex data into compelling stories through case studies and presentations for client discussions



Required Qualifications

3+ years of experience in digital advertising, focusing on campaign measurement or audience insights
Strong knowledge of campaign measurement methodologies and experience with third-party measurement vendors
Expertise in analyzing audience data and content engagement trends, preferably with tools like Comscore
Experience collaborating with sales and marketing teams to support client acquisition and retention

Keywords: VirtualVocations, La Mirada , Insights Measurement Specialist, Other , Santa Barbara, California

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